Give Event Sponsors the Visibility They're Paying For

Give Your Event Sponsors the Visibility They're Paying For

Sponsors do not churn because your event was bad. They churn because they could not see what they got for their money. Visibility is the product you are selling them, and the events that renew sponsors year after year are the ones that make that visibility obvious and easy to point to.

Start where the traffic is: your registration page

Before the event even happens, your registration page is already working for your sponsors. It is one of your most-visited pages, and every visitor is exactly the audience your sponsors want to reach. Featuring sponsor logos there, grouped by tier and linked to their sites, delivers value from day one, not just during the event.

This is also the cleanest way to show tier value. When platinum logos are larger and higher on the page than bronze, the difference between tiers becomes something a sponsor can see, which makes upgrading an easy conversation.

Make higher tiers visibly better

Sponsors pay more to stand out more. If every sponsor looks the same regardless of what they paid, you have removed the reason to buy up. Differentiate clearly:

• Size and placement by tier

• Top-tier sponsors featured near your speakers and key content

• Links to sponsor sites as a standard perk

• A dedicated sponsor section so no logo gets lost

Give them something to report back

The best renewal pitch is the one the sponsor makes to their own boss. Help them make it. Traffic to their linked logo, presence on a high-traffic registration page, and association with a strong speaker lineup are all things a sponsor can take back as proof the spend worked.

With Sunfish Events, your sponsors live on the same branded registration page as your speakers, so the people funding your event are visible to everyone deciding whether to attend it. See how to set it up in a demo.

See also: How to Showcase Speakers and Sponsors on Your Event Page